Sydney Sweeney Addresses Soap Collaboration and American Eagle Ad Controversy.Hollywood actress Sydney Sweeney has finally spoken out regarding her much-talked-about bathwater soap collaboration with men’s grooming brand Dr. Squatch, as well as the heated debate surrounding her recent American Eagle ad campaign.
Sydney Sweeney on Her Dr. Squatch Soap Collaboration
In an interview with The Wall Street Journal, Sweeney discussed her limited-edition soap, Sydney’s Bathwater Bliss, which launched in May and sold out almost immediately. The product gained viral attention for its unusual twist – it was made using the actress’s own bathwater.
While the campaign initially started as a fun, tongue-in-cheek idea, it quickly generated huge online buzz. Fans praised Sweeney for her humor and ability to not take herself too seriously. Interestingly, the actress revealed that most of the feedback came from women, who jokingly compared her soap to the viral fascination with Jacob Elordi’s bathwater following the hit 2023 movie Saltburn.
“I think it’s really important to stay connected with the audience and understand their perspectives,” Sweeney explained, adding that she was fascinated by how people engaged with the playful campaign.
The Backlash Over Her American Eagle Advertisement
While her soap launch was received with humor, Sweeney’s recent American Eagle jeans commercial sparked a very different reaction. In the ad, Sweeney says:
“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”
The pun, meant to highlight the brand’s denim, unexpectedly stirred controversy. Some critics accused the campaign of echoing eugenics-related themes or resembling old propaganda messages.
The debate reached mainstream headlines, with major celebrities and political figures chiming in. Lizzo, Doja Cat, Stephen Colbert, Vice President J.D. Vance, and even former President Donald Trump shared their thoughts, with Trump notably praising the ad after learning of Sweeney’s Republican affiliation.
American Eagle Defends Sydney Sweeney
In response to the uproar, American Eagle issued a strong statement defending both the actress and the campaign:
“Sydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Sydney Sweeney Balances Fame, Humor, and Controversy
Despite the polarized reactions, Sydney Sweeney continues to balance her rising Hollywood career with playful brand collaborations. Her bathwater soap may have been lighthearted fun, but the American Eagle ad showed how easily advertising messages can be interpreted in unexpected ways.
With her growing fan base and headline-making projects, Sweeney remains one of the most talked-about young stars in Hollywood today.
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